Nostalgia promotes psychological well-being
When people wax nostalgic, they become happier. For example, in the laboratory, when people are asked to reflect on experiences, objects, or songs from the past that they are nostalgic about, positive mood increases. This makes sense because when we analyze the content of people's nostalgic episodes we find that they are mostly positive. It is true that nostalgia can be bittersweet (happiness with a tinge of sadness). However, the net result is positive. Nostalgia simply makes people happy. Nostalgia is more than just a mood boost though. It also increases self-esteem and perceptions of meaning in life. This explains the championship game story phenomenon. Many nostalgic experiences are connected to personal accomplishments and momentous life events. Life is not one great success after another. Our daily existence can often be tedious and sometimes depressing. Using nostalgia, we can inject some meaning and excitement into life. Nostalgia involves conjuring up the experiences that stick out as worthwhile and fulfilling.
Nostalgia fosters feelings of belongingness
Nostalgia isn't just about the self. It is also about our relationships. When people engage in nostalgia, they feel more connected to others. For example, our studies find that most nostalgic episodes are social and having people engage in nostalgia makes them feel close to and loved by others. The past experiences, objects, movies, and music we love are often anchored in social contexts and thus remind us that we are able to form and maintain relationships and that people do care about us.
So when are we most nostalgic?
Based on the research I just described, it may not come as a surprise that people turn to nostalgia in situations that cause negative mood, loneliness, and life meaninglessness. Marketing and consumer research demonstrates that nostalgia can be directly induced by providing consumers with products they are nostalgic for (e.g., 80s-inspired clothing, music, and toys). However, it is when we are psychologically vulnerable or threatened that we naturally turn to nostalgia. So next time you feel a little down and alone, try nostalgia. It may be just what the doctor ordered. And don't be ashamed of keeping that championship game story in heavy rotation or the fact that you just dropped half of your monthly rent for prime Bon Jovi tickets. You may be reaping the psychological rewards of being in touch with your past.
Source: http://www.psychologytoday.com/blog/death-love-sex-magic/200908/nostalgia-is-good-medicine
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