Hovis Bread
Staple British bread brand Hovis have released a new advert showcasing over 100 years of the nations history. Part of Hovis huge relaunch campaign, the ad is a mammoth 122 seconds long celebrating the 122 years since Hovis was established. Filmed in Liverpool, with a cast of over 750 extras many of whom are ordinary Brits cast off the streets, the ad depicts the highs and lows experienced by Britain during Hovis existence - including World War I, the suffragette movement, the first motor car, World War II, the 1953 coronation, the swinging sixties, England winning the World Cup, the 1980s miners strike and the Millennium celebrations. It ends with the poignant message: 'As good today as its always been' reinforcing Hovis strong brand heritage and marking the beginning of a new Hovis era.
The following was broadcasted in 1973 but has been recently shown on TV alongside the previous advertisement. This indicates that advertisers often use familiarity and nostalgia to promote their products rather than the product themselves.
No comments:
Post a Comment